Why We Started F1 Colours
Formula 1's fan base in North America has grown faster than any sport on the continent over the last five years. Miami, Austin and Las Vegas now anchor a calendar that runs from March in Melbourne to December in Abu Dhabi, and Cadillac's 2026 entry has finally given the United States a works team to call its own. The mainstream coverage has expanded with the audience, but a livery-first angle, what each car actually looks like on Sunday and why, was missing. F1 Colours fills that gap with magazine-style writing aimed at readers who want depth without paywalls.
Our Editorial Angle: Livery First
Every page on this site treats team color, helmet design and livery story as the connecting tissue between teams, drivers and the technology under the bodywork. Ferrari Rosso Corsa, McLaren papaya, Mercedes silver and Petronas teal, Williams Atlassian blue, Aston Martin British racing green, Audi titanium silver with Lava Red, and Cadillac dark navy each carry a heritage and a strategy. We unpack them, then we layer the racing on top: standings, results, driver moves and technical reads. The 2026 reset, with active aerodynamics, 50/50 hybrid power units and 100% sustainable fuel, has made the visual side of the sport more relevant than ever.
Who We Cover
Every team on the 2026 grid is covered, from Mercedes leading the constructors' table to Cadillac learning the ropes at the back. Every driver gets attention, from championship leader Andrea Kimi Antonelli to four-time champion Max Verstappen, from Lewis Hamilton in his first Ferrari overalls to rookies Bortoleto, Hadjar, Bearman and Lindblad. Browse our full team coverage for constructor pages.
Our Audience: F1 Fans in the US and Canada
F1 Colours is built for North American readers. We mind time zones in our publishing schedule, frame the calendar around Miami in May, Montreal later that month, Austin in October and Las Vegas in November, and explain technical regulation changes in plain English without losing the engineering substance. We also write for the growing Canadian fan base around the Montreal weekend, and we keep an eye on the storylines that will define the sport here over the next decade. To meet the names racing for those headlines, head over to our driver coverage.